With Phelps return to competition less than a week away, there has been a flurry of interest and speculation over Phelps comeback, guessing as to his motivations for coming back, and equal parts enthusiasm as dismay. His legacy will be tarnished. He’s too old. Obviously he is missing something in
Why Swimming Will Never Be a Major Sport (And How We Can Change That)
At the 2014 Club President’s Summit, USA Swimming’s Chief Marketing Officer Matt Farrell put on an enlightening presentation where he primarily discussed the way that non-swimming parents view the sport of competitive swimming.
These are some of the key takeaways from the video (the presentation is at the bottom of the post), as well as some thoughts on each point:
Watch the full video below. (It’s a quick 30ish minutes; Farrell is an engaging presenter, it will fly by.)
Olivier Poirier-Leroy
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Olivier Poirier-Leroy Olivier Poirier-Leroy is the founder of YourSwimLog.com. He is an author, former national level swimmer, two-time Olympic Trials qualifier, and swim coach.
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With Phelps return to competition less than a week away, there has been a flurry of interest and speculation over Phelps comeback, guessing as to his motivations for coming back, and equal parts enthusiasm as dismay. His legacy will be tarnished. He’s too old. Obviously he is missing something in