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Why Swimming Will Never Be a Major Sport (And How We Can Change That)
At the 2014 Club President’s Summit, USA Swimming’s Chief Marketing Officer Matt Farrell put on an enlightening presentation where he primarily discussed the way that non-swimming parents view the sport of competitive swimming.
These are some of the key takeaways from the video (the presentation is at the bottom of the post), as well as some thoughts on each point:
Watch the full video below. (It’s a quick 30ish minutes; Farrell is an engaging presenter, it will fly by.)
Olivier Poirier-Leroy
Olivier Poirier-Leroy Olivier Poirier-Leroy is the founder of YourSwimLog.com. He is an author, former national level swimmer, two-time Olympic Trials qualifier, and swim coach.
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